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I'...system is crucial for our business to convert leads into sales. - The CRM should include sales pipeline management functionality, allowing for easy tracking of prospects through the sales cycle. Ideal Skills & Experience: - Proficiency in web development, with a strong portfolio of real estate websites. - Expertise in CRM integration, particularly with sales pipeline management. - Experience in building lead generation features within websites. As a real estate business, our goal is to present our listings online and effectively convert visitors into customers. Please provide examples of similar projects you've completed along with your bid. In the Portuguese language as principal and Ingles as well. Easier and less of half of the complexity on the site attach...

...new management since december 1st and we have remodeled and revamped the space we are a printing and copy shop but we have so many other services that we provide. I already have the domain name that I would like to use for my business Key components that need to be integrated into the homepage include - Testimonials: Displaying positive feedback and comments from satisfied clients will help in building credibility. - Featured Services: A section that highlights my main services or products, showcasing their value and benefits to the visitors. - About Us: This section should provide a clear background of my business, including its history, mission, and values. as well as a section that allows them to contact us through email The ideal candidate for this project should have exper...

...CLEAR INSTRUCTION HERE Feel free to use ai to make ideas but repetitive ai entries will not get chosen. VisiShine (short for Visible Shine) is an exterior cleaning company. We specialize in cleaning windows and solar panels along with pressure washing business and home exteriors. We give back to the community by including built in litter cleanup in every job. Our company colors are sky blue and white. I am going to attach an image that I really like. It is the darker of the 2 images. You will win this contest if you give me an ALMOST IDENTICAL image... with a few specifications. I want that image with "VisiShine" where it is but with "Exterior Cleaners" in the section underneath our name. I also want less navy blue incorporated into the image and logo. As a ...

...easy-to-navigate website for my removal service business. The site should promptly present our services and provide detailed information about our company and team. Key features required: - User-friendly interface - Company Colors are Navy Blue, Burnt Orange, White, Black, and Grey. We would love to stick to that color theme. - Logo should be displayed on top of ALL pages, along with business phone, address, and business hours. - Business Phone, address, and business hours should be displayed on a burnt orange color border in white color font. - On the HOME PAGE we must have a button for "CALL FOR APPOINTMENT" and "REQUEST A QUOTE" - On the " REQUEST A QUOTE " page...the fill-out form should have the customer's FIRST and LAST NAM...

I need a PowerPoint presentation created for an intermediate level customer service course. The course will be attended by individuals with prior experience in customer service. Key areas to be covered include: - Communication skills - Problem-solving strategies - Building customer loyalty - Providing accurate information - Delivering personalized service - Managing customer feedback and complaints - Cultivating a customer-centric attitude Additionally, the course should provide opportunities for participants to practice their skills through activities like role-play and case studies. The ideal freelancer for this job should: - Have experience in creating engaging and informative PowerPoint presentations - Possess a good understanding of customer service and the specified focus...

I'm looking for an expert who can efficiently calculate the surcharges on a retaining wall, which is intended to support a residential building. The terrain is straightforward, without any particular challenging aspects. Key responsibilities and qualifications include: Tasks: - Conduct stability analysis and design checks - Calculate surcharges based on building loads - Ensure retaining wall is adequate for loads and soil conditions Ideal Skills and Experience: - Civil or structural engineering background - Experience in retaining wall design and surcharge calculations - Understanding of soil pressure distribution - Familiarity with residential building requirements This is more than a project; it's about safely supporting a home. So, if you've got t...

I'm seeking an experienced civil engineer who can design a site plan for a commercial construction project. I already possess the general layout of the 40x60 building structure, but I need detailed blueprints for drainage systems, landscaping, and utility positions as well. What You'll Do: - Design layout for commercial construction site - Develop detailed drainage system plan - Create a landscaping design in harmony with the site - Pinpoint utility positions Ideal Skills and Experience: - Civil Engineering/Construction background - Experience in drainage systems - Knowledge of landscaping design - Familiarity with utility positioning on commercial sites There's no rush on the delivery, quality is my utmost priority. Looking forward to your inputs.

I'm looking for someone to help me create a list of 2000 industry specific business contacts, particularly names, company names, position, location information and email addresses. I would like this list to be compiled through online research only. Key responsibilities: - Researching and compiling a list of business contacts - Ensuring all email addresses are verified and duplicates removed. Note: The focus should be on getting accurate, up-to-date information.

I'm looking for a designer who can create an engaging and professional Facebook cover for me. This cover will be promoting an event, so it needs to strike a balance between being visually appealing and informative. Key requirements include: - Design: I want a black and white background photo. This will help make the text and other elements on the cover stand out. - Content: The cover should include information about the host, such as their name, occupation, and background/experience. This should be presented in a clear and professional manner. - Call to Action: The cover needs to include the website URL of the event. This should be prominently displayed and easily clickable. Ideal skills for this job include: - Graphic Design: You should have a solid background in creating en...

I'm in need of an experienced architect or drafter to prepare key construction documents for a residential project that we have. Given the project involves a property of over 2,000 s...ft in a flood zone, a comprehensive understanding of residential spaces and an eye for detail is vital for this role. The job will require: - Creating construction documents for the whole project You should ideally possess: - Proven experience in residential construction and document preparation in Florida FEMA - Proficiency in software such as AutoCAD or similar. - Strong understanding of building codes and regulations Florida flood zone / coastal areas - Examples of past floor plans and construction documents you've completed. Please provide a portfolio or examples of similar work in ...

...automation. (link unavailable) Experience with (link unavailable)'s AI-powered content generation and curation tools. Voiceflow: Familiarity with Voiceflow's conversational AI and voice-based automation solutions. Additional Tools: Google Cloud AI Platform Amazon SageMaker Microsoft Azure Machine Learning Hugging Face Transformers Dialogflow ManyChat MobileMonkey Additional Requirements: Understanding AI Technology: Knowledgeable about AI technology and its applications for business automation. Building Solutions: Ability to build custom AI-powered automation solutions using various platforms and technologies. Project Management: Ability to manage automation projects from initial concept to final delivery, including iterating based on market feedback....

I need a FB cover photo for a group. The Title should be "Merchants of Camelot" and say "Hosted by Andrea Oliver". It should include the attached image in black & white and the website Colors - Yellow/Gold and Dard Red Theme - Camelot with Red Roses Fond - Variations between script, bold and regular are appreciated.

I'm seeking a creative and experienced designer to create a minimalistic logo for my candle company. Key Points: - The logo should be minimalistic in style, capturing the essence of my brand. - It should be adaptable for various uses, from packag...designer to create a minimalistic logo for my candle company. Key Points: - The logo should be minimalistic in style, capturing the essence of my brand. - It should be adaptable for various uses, from packaging to online presence. - It should mimic a Mandalorian helmet and integrate a lit candle wick or other feature resembling a candle - It should include the text "The Candalorian" - Black and white Ideal Freelancer: - Experience in logo design - Strong portfolio showcasing minimalistic styles - Understanding of brand...

I need a minimalist, black and white fashion logo designed for my business. The logo should be a combination of text and symbol. - Color Scheme: Black and white - Design: Minimalist, combination of text and symbol - Industry: Fashion Ideal Skills and Experience: - Experience in creating minimalist logos - Understanding of fashion industry aesthetics - Proficient in black and white design - Ability to design a logo that combines text and symbol

I'm seeking a Queensland registered structural engineer to review and sign off on a completed FEA report for a residential building. Key Project Details: - This project is in the post-construction phase. - The purpose of the FEA report is structural analysis. - The structure in question is a residential building. Freelancer Requirements: - Must be a registered engineer in Queensland. - Proven experience in structural engineering. - Familiarity with FEA analysis is a plus. Please don't bid if you are not registered as a structural engineer in Queensland Budget 300 AUD

I'm looking for AI-generated images to be used as a background on my website. The images should have a minimalist style, with a clean and simple aesthetic. Key Requirements: - Creation of AI-generated images for use in graphic design - Adherence to a minimalist style - Images must be of high-resolution and suitable for web use I need pink and black soft measuring ta...Across Forehead: Side view with tape across forehead from ear to ear. Label below in black. Ear to Ear Over the Top: Side view with tape over head from ear to ear. Label below in black. Temple to Temple Around Back: Side view with tape around back from one temple to another. Label below in black. Nape of Neck: Back view with tape across the neck's nape. Label below in black. Use pink, black, and white colo...

I'm in need of a creative and skilled developer to help me create an engaging platform for language translation between French, Algerian dialect, and vice v...user-friendly search function that allows users to look up words in both languages. - A feature that enables users to record their pronunciation of words for feedback and improvement purposes. In terms of design, I envision the platform to follow a zoo and animal theme, presenting a fun, vibrant, and engaging visual experience for users. Ideal candidates for this project should have experience in: - Building interactive and engaging platforms - Integrating search functions - Implementing audio recording features Please note that I will be able to provide you with a list of words and their translations to be included i...

I have a multi-story building project that requires an experienced structural engineer. Your primary task would be to evaluate the necessity of central RC columns in the building by checking the load distribution from the provided load calculation sheets. Key responsibilities: - Evaluate the need for central RC columns in a multi-story building - Thoroughly analyze the provided load calculation sheets for structural integrity - Provide alternative design solutions if necessary Ideal skills for this job would include: - Professional experience in structural engineering, especially for multi-story buildings - Expertise in evaluating load distribution and structural integrity - Ability to provide alternative design solutions based on your analysis Your work will greatl...

...am open to all those possibilities. Feel free to surprise me with your creative instincts. Planners First™ ( add trademark) The color scheme for the logo isn't a limitation; I'd like to see what colors you think best reflect the ethos of my brand. The logo should encompass 3 important principles: - Professionalism: The design should be sleek and refined. - Creativity: Put on your creative hat to achieve a unique, standout design. - Simplicity: The logo should be easy to perceive and understand. Ideal Skills: • Excellent graphic design skills • Knowledge of latest logo design trends • Creativity and innovative thinking • Prior experience in logo designing Bring on board your innovative design skills to create a logo reflecting a professi...

I'm in need of a creative designer who can craft a vibrant and appealing combination logo for my meat shop. The design should incorporate: - TEXT IS FINE with name "Village Meat House" - Warm color scheme (reds, oranges, yellows -MANDATORY) to make the logo feel inviting and appetizing. The ideal candidate should have: - A proven track record in designing combina...psychology and how it can be applied to branding. - Experience in creating abstract icons and symbols. - Ability to take abstract ideas (like representing different meat types) and translate them into visually engaging designs. Sample pic attached. as per attached image. 2. top portion will be red. portion will be yellow. you can try with orange color also. 4. background color be white . NO pictures...

I'm in the process of starting my new enterprise and in need of a powerful logo. This logo will be critical to my brand's identity so I'm looking for a minimalist, modern design with a focus on clean lines and simplicity. The logo should prominently feature a silhouette of the people in the image attached. Key requirements: - The logo should have the silhouette in black and white, with the brand name “Blue 72” in colour. - The design should be simple, yet memorable, avoiding any overly complex elements. - It needs to represent my new enterprise in a clear and professional way. Ideal Skills and Experience: - Proven track record in creating minimalist, modern logos - Strong portfolio showcasing your ability to design impactful and memorable logos - E...

...involve repairing colors, removing scratches, and overall improving the image quality. - Print Publication: The images will be used for a print publication. It is important that the freelancer has an understanding of print quality standards and can ensure that the images are correctly formatted and prepared for print. The images should be digitally enhanced so that - They are put into a black and white standard (grayscale). Many images have a yellowish background because they are digitized from an old page. - They have the resolution increased to 300 dpi or higher. Note that simply resizing the image is not sufficient; it is necessary to increase the resolution using, if necessary, AI-based image enhancers, such as the website or similar tools Skills and Experience: - Ext...

I'm looking for a skilled web designer to build a dynamic portfolio website highlighting my work. This site should include: - an image gallery to prominently display my projects - a contact form for easy communication - a section for client testimonials to provide social...designer to build a dynamic portfolio website highlighting my work. This site should include: - an image gallery to prominently display my projects - a contact form for easy communication - a section for client testimonials to provide social proof I already have a logo and branding materials which will need to be incorporated into the web design. The ideal freelancer will be experienced in building portfolio websites and have a keen eye for design. Experience in integrating branding into an existing web...

...templates), but requires further configuration to ensure it functions optimally on my website and fits the visual aesthetic. Key Tasks: - Configuring Custom Post Types (CPTs): The project involves working on Artists, Styles, and Portfolio Items. These should be set up in a user-friendly way so that I can easily manage and present the content on my site. - Establishing Relationships between CPTs & Building Complex Queries: You will need to ensure that the relationships between Artists, Styles, and Portfolio Items are established correctly. While there are already queries and relations built, some of them might need updated as not everything imported in a way that shows the right things on the Elementor templates (e.g. since Elementor Listing Items have different page IDs sinc...

...data visualizations, such as filtering views based on time or sentiment. Tools & Techniques: Web Development: Use HTML, CSS, and JavaScript for the frontend, with frameworks like React or Angular to enhance the user interface. Backend Development: Python with Flask or Django for server-side logic, handling API integrations, and user data management. Machine Learning: Use TensorFlow or PyTorch for building the recommendation engine, and NLTK or similar libraries for sentiment analysis. Data Management: SQL or NoSQL database to store user profiles and their preferences. Version Control: Git for source code management and collaboration. Submission Requirements: Code: Source code with comprehensive comments detailing the functionality of each part of the system. Documentation: A ...

I'm seeking an expert to design a fire sprinkler system for a commercial building. The system must be of medium capacity and fully compliant with NFPA standards. Skills and experience needed: - Proficiency in fire safety system design - In-depth knowledge of NFPA regulations - Previous experience with commercial building projects level 2 NICET req, small projects like 8k sq ft strip mall and tenant improvements in southern Nevada Responsibilities: - Drafting a comprehensive sprinkler system design - Ensuring the design meets medium capacity requirements - Strict adherence to NFPA norms for fire safety Your expertise in fire safety standards and design will assure an effective, compliant sprinkler system that meets the building's needs.

I am looking for an artist with a knack for capturing the cute and playful essence of subjects. Specifically, I would like drawings of four medical instruments: a urinal hat, specimen cup, graduated cylinder, and medical ale urinal. Despite the subject's inherent seriousness, I want the illustrations to be fun and engaging without losing the recognizability of the equipment. The artwork should be on a white background. Ideal Skills and Experience: - A proven track record in cartooning with a cute, playful style - Experience in medical illustrations or a strong understanding of medical equipment - Proficiency in color theory to keep the overall image light and playful.

...between aggression and friendliness. - Keep it simple for various applications (jerseys, Instagram, cups) and to be easily recognizable. - Elements should include the name of our club, a roundnetball a jackdaw (that's a specific kind of raven) Text: - Prominent “Jackdaws Bielefeld” in colorful typography. - Readable even when printed small. Jackdaw Imagery: - Depict a recognizable jackdaw bird (white eyes, greyish feathers). - Should be interacting with the elements somehow. Colors: - Black/grey tones for the bird. - Yellow for the spikeball (reflecting actual Roundnet balls). - Touch of lilac/purple. Requirements: - Full rights to the logo. - At least one concept. - Vector file and printable formats (JPG, PNG). - Source file. Ideal skills for this project i...

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I'm in search of a talented logo designer for my company, Company Name 1, who can create a minimalist, black and white logo. Key Requirements: - The logo should be minimalist, clean, and modern. - It should be designed in black and white colors only, avoiding any bright or pastel colors. Ideal Skills and Experience: - Prior experience in designing logos, particularly in the minimalist style. - Proficiency in utilizing black and white color schemes effectively. - A strong portfolio showcasing your previous work on minimalistic designs. Please include samples of your previous work in your bid to help me gauge your suitability for this project. Looking forward to seeing your proposals.

I need two steel beam calculations done for a residential property. These calculations are required to meet building regulations. Therefore, I'm seeking a freelancer with a strong background in civil or structural engineering, familiar with the relevant building codes and able to apply them correctly. Experience working with residential constructions and knowledge of steel as a structural material is key. The final deliverables will be detailed calculation reports that will satisfy building regulations requirements.

...between aggression and friendliness. - Keep it simple for various applications (jerseys, Instagram, cups) and to be easily recognizable. - Elements should include the name of our club, a roundnetball a jackdaw (that's a specific kind of raven) Text: - Prominent “Jackdaws Bielefeld” in colorful typography. - Readable even when printed small. Jackdaw Imagery: - Depict a recognizable jackdaw bird (white eyes, greyish feathers). - Should be interacting with the elements somehow. Colors: - Black/grey tones for the bird. - Yellow for the spikeball (reflecting actual Roundnet balls). - Touch of lilac/purple. Requirements: - Full rights to the logo. - At least one concept. - Vector file and printable formats (JPG, PNG). - Source file. Ideal skills for this project i...

I'm looking to hire an SEO specialist to significantly boost organic traffic to my new exotic car website. The successful candidate will need to focus on the following aspects: - **Keyword Research**: I haven't conducted any keyword research yet, so this will be crucial for understanding what our audience is looking for a...potential blog topics related to exotic cars. Requirements: Proven experience in SEO with examples of past work. Detailed plan and timeline for completing the project. Ability to communicate progress and provide regular updates. Looking forward to working with a professional who can help increase my site's visibility and traffic. Budget: [Enter your budget range here] Skills Required: SEO, Link Building, Internet Marketing, Search Engine...

We are seeking a skilled developer to create a Single Page Application (SPA) using Svelte and SvelteKit. The application will serve as a customer dashboard for viewing sta...display data. Skills Required: Proficiency in Svelte and SvelteKit Experience with Skeleton UI or similar CSS frameworks Strong understanding of modern web development practices Experience with API integration Ability to create clean and user-friendly interfaces Deliverables: Fully functional Single Page Application as per the requirements Clean and well-documented code User manual or guide for building the SPA To Apply: Please provide examples of previous work with Svelte and any relevant projects. Include your approach to developing this SPA and any suggestions you may have for improving the functionality ...

...Develop a robust link building strategy to increase the authority and credibility of my website, particularly in the international market Target Audience: My target audience is global, so the successful candidate will need to have solid experience in international SEO, understanding how to adapt strategies for different regions and languages. Preferred Tools: I use Google Analytics for monitoring website traffic and user behavior, SEMrush for keyword tracking and competitor analysis, and Ahrefs for monitoring backlinks and overall site performance. Experience with these tools is highly preferred. Skills and Experience: - Proven track record of successful SEO campaigns, with a focus on international markets - Expertise in keyword research, on-page optimization, and ...

...templates), but requires further configuration to ensure it functions optimally on my website and fits the visual aesthetic. Key Tasks: - Configuring Custom Post Types (CPTs): The project involves working on Artists, Styles, and Portfolio Items. These should be set up in a user-friendly way so that I can easily manage and present the content on my site. - Establishing Relationships between CPTs & Building Complex Queries: You will need to ensure that the relationships between Artists, Styles, and Portfolio Items are established correctly. While there are already queries and relations built, some of them might need updated as not everything imported in a way that shows the right things on the Elementor templates. Similarly, while queries are built and imported, you should sti...

...starting to see good usage and have extensive plans to improve existing functionality and add new features. We have been working with a Shopify consultant for past few years but becaouse of constant ongoing issues we had with him, we are now thinking that he won't be a reliable consultant to us while growing. Our app is growing so we are looking for a serios person, with extensive experience building complex public apps. I am looking for a new consultant ideally who we can work together for upcoming years. We do have an internal development team so most of the times you won't be expected to do a lot of coding. We are doing all back-end coding and front-end javascripts, but for features which do require Shopify know-how and Liquid we would be relying on you. So you ...

My sales dashboards, which were custom-built by a developer and are usually embedded in a software application, have disappeared. I urgently require an experienced developer to restore them. - The task requires one to understand sales data and its relevance to a company. - Experience with building custom dashboards for reporting sales data is highly beneficial. - An understanding of embedding dashboards into software applications is critical. - Swift resolutions are appreciated as these dashboards are essential for monitoring our sales activity.

I need a 3D Sketchup model of an existing garage, based on attached CAD plan & photos. Only exterior modeling is required: the basic building shape, with doors & windows included. Thanks!

Details of the job are in attached files. File 79fcfac6 is for part 1. File 5e39ff02 is for part 2

The website ...a dual purpose: first, to inform about the different healing techniques my business offers, along with the benefits of each, and secondly, to sell associated healing products. The site will be geared towards individuals interested in alternative healing methods, wellness enthusiasts, and those with niche health conditions. Providing testimonials from satisfied clients for credibility and trust-building is also a key feature I'd like to incorporate. Skills and Experience: - Strong experience in e-commerce websites - Proficient in designing health and wellness-related websites - Ability to seamlessly integrate a schedule or appointment function would be a plus, though not mandatory at this stage. - Experience in creating platforms that include customer reviews o...

... The primary task is to revamp the physical appearance of a key character. These modifications should be moderate, focusing mainly on facial features, hair and skin colour. The character redesign must be executed with precision and creativity, with the aim of enhancing the overall visual appeal and consistency of the comic. Essentially we want to change the main character, who is currently a white person to a black person. There's no other part of the comic that needs changing other than the main character. I've attached a compressed version of the book with this project. The main character in this sample is called John. Please share your relevant portfolio and experience in your bid. This project requires a freelancer who can commit to delivering high-quality work...

I need an expert in structural engineering to undertake the design of my project's foundation and retaining walls. This design is crucial as these structures have several pivotal roles, including: - Acts as supports for the building - Mitigates soil erosion - Maximizes usable space The retaining walls' planned height and length are 5-10 feet, meaning your expertise must accommodate these dimensions. Concrete will be the principal material for these structures, so familiarity and experience working with concrete in structural engineering contexts are essentials. Ideal Skills: - Proficiency in structural engineering, specifically for buildings - Proven experience with designs for preventing soil erosion - Experience in optimizing space in design - Knowledgeable in the us...

I'm lo...50/month just to have the continus support. Key Requirements: - Diverse automations, functions, and data management routines within Zoho CRM. - Specific tasks will include workflow automation and custom reporting. - Integration of Zoho CRM with various AI tools, specifically OpenAI and Google Gemeni. Ideal candidate should have: - Extensive experience programming in Deluge. - Proficiency in building custom applications for Zoho CRM. - Prior experience integrating CRM systems with AI tools. - A good understanding of workflow automation and custom reporting. To be considered, tell me what you have done so far in this space and let me know what your hourly rate would be. Your role would be pivotal in ensuring a seamless connection between Zoho CRM and these cutting...

I need a literature review specialist focusing on the Rare Disease (POGZ Gene Disorder/White Sutton Syndrome). This will involve in-depth analysis of specific studies within NIH articles. Put a detailed report after a comprehensive review of the existing published literature in NIH/PubMed. 1)The report should include a good description of what is currently established about the POGZ gene disorder in a simple way without technical jargons 2) the current state of research in the field, 3) Summarize and compare the findings of key studies 4) POGZ s impact on gene function, what genes are down-regulated/unregulated with POGZ 5) what animal models exists 6) The gaps that currently exist for further research ( the ultimate goal of creating a therapeutic plan) I'm lookin...

...array of activities and facilities provide a creative home for people to collaborate, contemplate and engage with a wide range of materials, processes, tools and techniques.   Role Responsibility: Capturing video content on location. Important note: The Festival of Stuff takes place across the ground floor inside the Institute of Making Stratford space, in communal spaces of the UCL Marshgate building and outside in the Queen Elizabeth Olympic Park. Some outside activities will take place under a marquee and others will be out in direct sunlight, so light-levels will vary throughout the day (the Festival sets up from 9am and opens to the public 1pm-5pm) and throughout the space. Edit short form (for Instagram/TikTok) and long form (for YouTube/Website) video content using th...

Need to make a logo for my company, black background, white bold writing. Company name is RENUW but also want in small writing underneath to say PRESALE PROPERTY MAKEOVERS I have uploaded an image I might like

I'm seeking a logo designer to craft a captivating symbol that represents brand recognition. This logo should encapsulate our core values: trust, reliability, stoicism, power, sisu, professionalism and quality. I have in mind color schemes that either pairs black and gold together or combines blue, gray and white. The ideal freelancer for this job would be experienced in branding and potentially marketing, with a sophisticated understanding of color psychology and simplicity. I'm aiming for a logo that not only distinguishes our brand but also resonates with our audience on a deeper level. Connect with me if you're ready to create a memorable design that conveys trust and quality. The company is a one stop financial marketplace for all business funding needs. The com...

...Funnel Management: Design, implement, and optimize sales funnels to maximize customer acquisition and retention. Develop strategies for order bumps and upsells to increase average transaction value. Manage and enhance our lead funnel Prepare for the launch of our new sales funnel Client Acquisition: Conduct comprehensive market research to identify and target ideal clients. Develop and execute strategies to attract high-quality leads. Digital Advertising: Create, manage, and optimize Google Ads campaigns for maximum ROI. Utilize social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to run effective ad campaigns. Conversion