Expert on web implementation
Specialties:
Technical web analytics implementation (Javascript library customization, rewrites, etc.)
Expert in Google Analytics (Google Analytics IQ certified)
Expert in Site Catalyst/Omniture/Adobe Analytics (Adobe Analytics Processing Rule certified)
Expert in web analytics implementation
Expert in tag management systems (TMS) - DTM, Tealium, Google Tag Manager (GTM)
A/B and multivariate test plan development
Python for scripting, scraping, and repeatable analyses. SQL for querying
Analytics-related Javascript
Mobile app analytics implementation (SDK environment)
Digital strategy: SEO, SEM, Email Marketing, Display Ad