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MEDIA POLITICS
Political advertising and public relations are critical tools in party politics, particularly during election campaigns. These communication strategies enable political parties to persuade voters to support their candidates and policies, shape public opinion, and mobilize their base.
Political advertising refers to the use of paid media to convey a political message. It includes television and radio commercials, billboards, online ads, and direct mail. Political advertisements aim to create a favorable image of the candidate or party and to persuade voters to vote for them. Political advertisements often highlight the candidate's accomplishments, experience, and leadership qualities while attacking the opponent's record or character.
Political public relations, on the other hand, is the strategic communication process that builds and maintains relationships between political parties, candidates, and the public. Political public relations activities include press conferences, media interviews, speeches, and social media outreach. The goal of political public relations is to create a positive image of the party or candidate, respond to criticism, and manage the media coverage.