PPT presentation

Please find the scenario: Susan Beckett is the VP of Digital Marketing and eCommerce at Lovesac Lovesac is currently looking for an A/B testing platform and has charged Susan to find a suitable platform. Susan’s friend who works at another company recommended her to look at VWO. Susan’s team members prefer working with Optimizely but it seems to be out of their budget as the organization would prefer using a free product like Google Optimize as the team is pretty new to AB Testing. Lovesac’s online sales have been going through the roof since COVID happened however their in-store sales have dropped. Traffic is 500K MUV’s Please build a case for Susan and their leadership team as to why they should use VWO and the investment that they would need in 5-7slides. You can use the following resources: [login to view URL] [login to view URL] [login to view URL] The major focus should be on the following: 1) How VWO can give better ROI 2) Comparison chart 3) How you present the value of the platform.