Online shop SEO Optimization for www.viskit.eu

I am looking for a freelancer to help optimize my online shop's SEO. Currently, my website's SEO is partially optimized. I am specifically looking to improve my ranking on search engines. I do not have specific keywords that I want to target, so I will need help with this. Skills and experience needed for this project include: - Strong knowledge of SEO best practices - Experience with improving search engine rankings - Ability to conduct keyword research and analysis - Familiarity with e-commerce websites and online shops -Familiar with Prestashop