Content Writing 2

If you follow the news at all, you know that there is considerable outrage from the public and from Congress about the actions of two large companies. Wells Fargo Financial Services was called on the carpet because a large number of its employees were discovered to have opened accounts for customers that they did not request. These actions were taken to increase the employees' individual performance bonuses. In addition, the makers of Epipen -- an important medical devices for those who are highly allergic to common substances -- jacked the price of the product nearly tenfold, putting in out of the reach of many families. In addition, it was also revealed that the mother of the company CEO was active in promoting legislation that requires school districts all across the country to purchase Epipens and keep them in stock. Your discussion question is this: Knowing what you have learned so far about promotion and persuasion, how do you think the communicators for those two organizations could improve their reputations, which have been heavily damaged by these revelations? What tools or tactics would you recommend, and why?