Greetings! I bring to the table a wealth of experience as a Senior Business Analyst in the dynamic realm of advertising.
1. I've overseen high-value campaigns for prominent clients, managing a monthly portfolio exceeding approximately 7 crore INR and approximately $100k across platforms such as Google AdWords, Meta, Bing, TikTok, and ASA Marketing.
2. My track record includes not only meeting monthly targets but also doubling the scale of multiple accounts while simultaneously maintaining impressive metrics like ROAS (Return on Ad Spend) and Cost Per Acquisition in a fast-paced environment.
3. I have successfully spearheaded a 100% growth in new user acquisition and achieved a remarkable 27% retention rate for a major luxury e-commerce brand.
4. My expertise extends to evaluating and enhancing creative optimizations through a deep analysis of audience behavior and competitor patterns, ultimately driving incremental sales and installations.
5. I am well-versed in crafting monthly strategic plans designed to boost ad spend efficiency. Furthermore, I collaborate closely with the business development team to deliver impactful pitches, aimed at attracting new clients to our portfolio.