- Implement and configure Facebook Pixel on the client’s website to track visitor interactions across different pages.
- Ensure that the Pixel is collecting data accurately and is integrated seamlessly with Meta Ads Manager.
- Use collected data to create targeted ad campaigns on Facebook and Instagram that are tailored to the visitor's behavior and preferences.
- Monitor the performance of ad campaigns, making adjustments as needed to optimize reach and effectiveness.
- Provide regular reports on campaign performance and insights into visitor behavior and conversion rates.
- Collaborate with our marketing team to align ad strategies with overall marketing objectives.