Market Analysis and Research

Detailed analysis of the online fraud prevention market segments - Details to specific categories will be given to the winning bidder. You will be asked to focus on all areas and not limited to the ones listed below: (1) MARKET SIZE AND GROWTH PROJECTIONS - Overview - Region by region (2) TARGET MARKET SEGMENTS - Demographics - Geography - Economic conditions - Media Consumption - Online behaviours - Life Styles - Loss per segment, region etc (3) PRODUCT (SERVICE) - Identify solutions to cure the problem - be very detailed - List benefits of proposed solutions - How, when, where and why customers will use services - Who will buy services - male, female, businesses, groups etc - Proposed after sale support services - Expanded markets (4) COMPETITIVE ANALYSIS - Key competitors in all market segments - Product attributes - Product pricing - Promotional Tactics - SEO, SEM, SMM, Content marketing --anything that sets them apart - Services offered - Strengths and weaknesses - Key success factors - Financial standing - Keyword analysis - Possible opportunity for bench marking (5) PRICE - Pricing strategy - Compare with key competition (6) DISTRIBUTION - Describe supply chain used to distribute services directly to customers (7) PROMOTION - Focus on the most effective methods of reaching global market audience - Up selling to customers - New markets - New services for existing customers (8) Probability of success in defined market (9) Provide relevant introduction and conclusion Will not pay upfront - milestone payments only . Must sign NDA agreement