Magento 1.9.1. Optimalisation

Ongoing freelance based programming and bug fixing on our website: [login to view URL] - Performance optimalisation: Currently the theme is pretty bloated and site loads very slow. We want to get a higher rating in Google PageSpeed - Conversion Optimalisation: Changing the HTML and CSS of the theme in order to have a better user experience - Blog Layout can be done better - Landing page Popup needs to be improved visually or replaced with something like SUMOME. - Image flipper module needs to be implemented. All products need to have a product image flipper image assigned in database (last image mostly). - Mega menu needs to be added and easily editable in backend - Mandrill 360 Integration / Sync Ecommerce360 - Automatic Product reviews after order completion: Transactional e-mail to be send through mandrill after purchase complete + 14 days. Customer gets a discount code for 5Eur on their next order and they have to write a review on either our Google+ Page or on the product's page. Rating needs to be added to the site so Google picks this up as a review. Rating needs to show in SERP's. - Facebook login button needs to be better - Scrolling/Instagram feed on homepage - Brand page should state: Alle Merken instead of "All Brands". Find this either in database or code. - RSS functionality should be completely removed - Crosslinks SEO plugin that rewrites words in category pages to reference categories - SEO friendly URLS - Transactional e-mails should be prettified Advice is also welcome on how we can improve the site as we progress through above list.