Dear Mr. Darren Doyle,
I look forward to design the Logo for the DOYLE Food Group. I have drafted an Initial Design Brief based on your suggestions and we can move ahead from this draft, making changes wherever required.
INITIAL DESIGN BRIEF
AIM:
• To produce a corporate LOGO for the newly established food business - DOYLE Food Group
• To differentiate this Group from others by highlighting vegan & gluten free food
• To highlight company objective of Manufacturing and Distributing better & healthier food
USAGE:
Website, Printed Materials, Business Cards, Presentations, Letterhead
GEOGRAPHICAL LOCATIONS (target audience):
Australia
TARGET AUDIENCE:
Foodies of all ages and other interested parties.
IDENTITY KEYS (that relate to the nature of the company):
Nouns : Doyle, Food, Manufacturing,Distributing
Adjectives : Vegan, Gluten-free, Better, Healthier, Unique, New, Exciting, Impressive
Colours : Blue, Gold
Australian flag colours : blue, red, white
Tagline : "better for you ... better for your family" or
"better for you ... healthier for your family"
If and when needed, we can also design and develop the website.
Please let me know your thoughts regarding the best way forward and lets discuss further.
Regards and best wishes-Frank