Internet Marketing Specialist -

Z Networks Group is a market-leading technology company, based in Irvine, CA, and Miami, FL, with a solid 7 year history, and a very exciting future ahead of us.  We are looking for a Marketing Specialist to generate sales leads (5-10 hours per week).  Variable incentive r.<br /><br />Responsibilities:<br /><br />1. Online marketing programs and lead generation for Z Networks, with the expectation of consistently driving qualified traffic and leads to the company;<br />2. Email and funnel marketing programs for the company;<br />3. Management of the company’s PPC campaigns;<br />4. SEO for our customers, reporting to the SEO Department Manager.<br /><br />Experience required:<br /><br />• Minimum 2 years of SEO experience preferred<br />• University Degree in Marketing<br />• Local SEO<br />• Digital marketing or agency experience a plus<br />• Must demonstrate a detailed understanding of SEO principles and guidelines<br />• Knowledge of e-commerce optimization tactics and strategies<br />• Direct experience with link-building initiatives, including blogger-outreach<br />• Demonstrated knowledge of social media, specifically in relation to SEO best practices<br />• Demonstrated ability to create engaging and persuasive articles and copy<br />• Knowledge of basic web design and technology principles and their SEO implications<br />• Proficiency with web analytics tools (Google Analytics) and SEO tools (SEOmoz, Raven) as well as Webmaster Tools<br />• Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously<br />• Strong analytical aptitude<br />• Excellent communication skills, written and verbal<br />• Being Google Adwords and Bing Adcenter certified is a plus<br />• Experience with WordPress platform is a plus<br />• Knowledge of HTML and CSS is a plus<br />• Knowledge of BuzzStream or similar tool is a plus<br />• Knowledge with outsourcing  and using third party contractors for SEO purposes<br />• Experience using SEO Tools, eg; screaming frog, buzzbundle, [login to view URL], Rankwyz, FCSNetworker<br />•  Develop SEO strategies and oversee the day-to-day management of SEO initiatives<br />•  Audit sites on on-going basis and pro-actively offer recommendations for improving performance<br />•  Develop and manage link-building, content creation and blogger out-reach strategies<br />•  Create new on-site content as well as content for partners and blogger outreach initiatives<br />•  Track, analyze and report organic search performance -- from internal and external link audits to SERPs to organic site traffic and conversions