International Business Strategy

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Can Lenovo achieve competitive advantage in the global smartphone market? Case background: In October 2014, Chinese PC maker Lenovo completed the deal with Google to acquire the Motorola Mobility smartphone business for US$2.91 billion. After the acquisition deal was completed, Motorola Mobility became Lenovo’s wholly owned subsidiary. Lenovo's CEO Yang Yuanqing stated that “The acquisition of such an iconic brand, innovative product portfolio and incredibly talented global team will immediately make Lenovo a strong global competitor in smartphone.” Assignment Question: To what extent do you think acquiring Motorola Mobility smartphone business can help Lenovo achieve competitive advantage in the global smartphone market? And why?

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@freelancerneyer

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10 freelancer menawar dengan rata-rata $106 AUD untuk pekerjaan ini

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@kaindo2017

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@liveexperts123

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@infoways9

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