Help me with Internet Marketing

Marketing You are tasked with creating the campaign to launch and advertise the Royal College of Beauty August 2016. Social Media -google, twiter , utube, instagram, Google The theme is ‘Only Proof Prevails’ emphasises the rigorous and comprehensive nature of the campaign. MARKETING Royal College Of Beauty Royal College of Beauty is to be one of British leading Hair and Beauty, Teacher Training Colleges - a cornerstone of British education. However, heritage and reputation don't necessarily translate into course sales, and a rise in affordable Brirtish colleges has led to an increasingly competitive marketplace. We are faced with a greater chalenge than ever. Qualify/ Learn whilst you pay as you go THE COLLEGE NVQ Hair and Beauty Courses NVQ Teacher Training Courses International Students Enroll and Apply 500 students per day -One Day Courses-Biggest and fast Income generators THE CHALLENGES Getting the word out-Recruiting Students In Ambitions and Objectives AMBITION It is imperative that RCB's distinction as the posh and rich/ famous location of the college, and history up lifts the college-Mercede Benz World, MacClaren, Lewis Hamilton, Cliff Richard, history does not get lost amoungst competition and our marketing stragety has to achieve strong cut through. To prevent consumer and media fatigue and to achieve standout, the communications stragety has to be sawy, smart and engaging. OBJECTIVES Target Market * Primary target market - British, London, Surrey, Berkshire, Kent,Hampshire, Essex, Buckinghamshire: Beauty Hair Fashion Modelling Make Up Courses (core demographic: 18 - 24 year-olds) * Secondary target market: Beauty Hair Modelling Fashion Make Up Courses (25 plus ages) Campaign Objectives Make RCB stucture as national acclaimed college. * Create a high profile for recruitment through intergrated and strategic digital campaign to drive courses sales and consumer engagement *Sell-out courses 500 one day courses per day *Attract 20% of students/customers from outwith London (through targeted digital marketing) *Drive sales of key revenue generation initiatives and services: selling RCB tie shirts, mugs, wristbands, caps Key campaign message to be communicated * RCB inque Posh College, where the rich and famous live, Mercedes Benz, Mac Claren, Hamilton Lewis, Clif Richard, Girls Aloud, Ernon .... * You Can Now Join Today with Our Affordable Pay As You Go Payment Plan, No Credit Checks, Interest Free. * Fast Track 4 months completion 1 - 4 NVQ Courses All Together. * One Day Courses-Become A Model, Laser Tattoo Removal, Hair Extensions, RF Ultra sound cavatation Campaign theme Digital Ads Will include banner ads and skins on influential sites including Google, Facebook, Twitter, Spotify, [login to view URL] Kerrang, The list, The Skinny, Telegrapg, Youth Media (targeting Studen desktops at unis and colleges across UK) FHM and DJ Mag SOCIAL Social media is the heart of the entire campaign, with regular engagement with customers/students through the event's official Facebook, Twitter, Instagram, Spotify and YOUtUBE channels. We want to also launch our own RCB Snapchat channel - become one of first UK College to dos so - to further drive didgital engagement with customers/students RCB subscribers igenerate and increase Mobile app downloloads etc Digital Drive social engagement with fans through launch of new RCB Snapchat –target 2,000 follower Increase web traffic to [login to view URL] by 5% Increase face boo likes by 30,000 Increase twitter followers by 30,000 Increase intagram followers by 5,000 Increase no of [login to view URL] e news subcribers by 5% Achieve 10,000 downloads of new RCB mobile app Key campain message to be communicated