I am an experienced digital analytics expert (Certified Adobe Analytics Business Practitioner) with over 10 years of experience working with digital data including optimizing audience acquisition from paid search and pixel audience targeting on Facebook. My experience is built in solving problems for clients in the publishing and eCommerce space.
Please note that I would require relevant tool accesses and business context.
Tools experience:
- Data Management and Statistical analytics : PostgreSQL, Python, R
- Data Visualization and Blending : Tableau, Spotfire, Alteryx
- Web Analytics : Adobe Analytics, Google Analytics, ComScore
- Social Listening Analytics: TalkWalker, Crimson Hexagon, Sprinklr, Visible Intelligence
- Social Media Analytics : Hootsuite, Facebook and Twitter Insights
- SEM/PPC/SEO: SEM Rush, Google Adwords
- Data Repositories : Nielsen Databases, eMarketer, Forrester Research
- Content Management : MS SharePoint