I have 7 years of experience in digital marketing with the thorough understanding of content marketing, SEO, social media, community building and customer engagement strategies. I have created and implemented customer-oriented campaigns, improving online presence and brand awareness.
I was in charge of driving brand awareness and lead generation via digital channels – both (free and paid). These medium included company’s own website, blogs, search engine rankings, social media, display ads etc. I have worked as a content marketing specialist to ensure that campaigns or products are supported with promotional content on digital platforms. Focused on creating and distributing relevant, informative content to attract audience and build stronger customer database.
As a social media manager, I have maintained all the social media channels (Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Plus). I was accountable for optimization of social media & also briefing the agency on creative/infographics and videos.