Hello,
After reviewing the job requirements for this project we wold advise you to use a WordPress site to answer all the requirements:
1. Ease of use - WordPress has a very intuitive interface both for you and your clients.
2. SEO Friendly - For eCommerce it is very important to be ranked top in every search engine and have the site integrated with social media sites(Face Book, Twitter, Pinterest , etc)
3. Ability to edit / customize both the content and the design of the website.
We are a design and consultancy company based in Romania, we have more than 7 years experience in the field of which the last 3 we focused in Web Design (mostly PHP, WordPress ,HTML+ CSS) and SEO.
If you have any questions or need more info don't hesitate to contact us.
Thank you for your consideration of our bid.
Best regards,
Adrian Badarau
OWNER of BadarauCorp