Create Corporate identity for a Japanese company - Print and Packaging Designs (final steps)

Our company produces flour from rice, cultivated exclusively from Kyoto, to make fine Japanese traditional cakes. We have 2 kinds of customers: - B2B, which represents 80%: they are mainly fine traditional pastries - B2C: they are persons who buy from Amazon for their own use As the final product is really high quality, we would like to change our identity to match better with it. We would like to be identify by our customers as "high class" as the products they create with our flour. This is our actual website done long time ago: [login to view URL] After this contest it will be redesigned thanks to your work. We look for great designers who can challenge us and who can also understand our culture. What we expect: - a new class identity - new colors palette - a new logo (or our redesigned) - a new identity for invoices...administrative papers - a new identify for our sack of flour ([login to view URL]) Our input: - it is a family business, built 3 generations ago - the logo and the traditional font were designed by the grand-father (the ones on the big sacks) - our product is pure and white ------------------------------ Updates ------------------- 12/08/2015 We add some elements we use now: - a business card with our AS logo (the AS should disappear with this contest: we don't like it anymore) - the old red Asahi logo, designed by our grand-father and well-known by our B2B customers, and also the AsahiSeifun writing in Japanese traditional characters (we like these traditional style) - the leaflet we also need to redesign, more "high class", more "Japanese fine product" As we have the AS logo on website and documents, and the red Sun on the sack, we want to have only one strong brand for B2B first, and then B2C: "reassure" our old B2B customers and "seduce" our new B2C customers ------------------------------ Updates ------------------- 17/08/2015 We thought we could help designers showing stuff we like or we believe it is near to our brand. Please have a look to these websites: - Japanese products we feel close sake - [login to view URL] old houses - [login to view URL] cakes box - [login to view URL] kimono - [login to view URL] - our flour is white pure like a Japanese wedding dress - [login to view URL] the snow of the Mont Fuji - [login to view URL] - our flour is used to make these cakes [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] - websites we feel close [login to view URL] [login to view URL] ------------------------------ Updates ------------------- 24/08/2015 To manage our feedback easily, we ask you to push your proposal with at least 2 images: - just the logo on white background - the logo on situation based on the attached image (see the brief of the contest: [login to view URL]) If you want to present the website, we think that a black background could be a good way to make contrast with the pure white of the product. ------------------------------ Updates ------------------- 03/09/2015 The name of our company is Asahi Seifun ASAHI = sunrise SEIFUN = a miller Our profession is to transform rice in flour. The writing in Kanji is: 朝日製粉所 you can find Japanese fonts here: [login to view URL] The logo should be able to support both writings, but not necessary on the same image. (it is possible to have one picture with European writing and another with Japanese writing) PLEASE: no more rice plant or rice