A Transformation Opportunity Inc. Logo Development

O V E R V I E W : A Transformation Opportunity Inc. is a consulting firm providing coaching to organizational leaders with behavioral and relationship challenges. Our logo should express the opportunity for a refreshed way of being, with movement from “the is” towards something that feels better, lighter and stronger. It should associate that shift with enhanced wealth, health and happiness. The logo must be simultaneously deeply human, and corporate. D E S I G N N O T E S : In addition to these bullet points below, please review "Logo Samples for [login to view URL]" (attached) • A figure diving into/flying towards vibrant colors from someplace dark is an image that resonates. • I am attracted to the elegance and simplicity of line drawings. • I love the figure in the Akzo Nobel logo (attached). A figure that begins as a “troubled” line drawing and emerges into something like the Akzo Nobel guy flying towards brilliant colors is an image I’ve contemplated. • Please don’t use a boomerang with a dot on it to represent humans. • Please create a recognizable icon for this brand. Avoid treatments that render the company name as the logo itself. • Despite these likes and dislikes, I’m open to ideas that don’t intersect any of these notes. Consider our mission, be yourself and do your thing. L O G O D E L I V E R Y : From the approved design, I will need you to provide: • a high resolution .psd file with all layers cleanly formatted. • a variety of .pngs, .jpgs, and .gifs in different sizes, with transparent backgrounds. A P P R E C I A T I O N: You only have so much time, and you spent some on me. Thank you! Dave Schulman