Convert quasi-medical text into web marketing content

I am looking for a writer who can take quasi-medical content and turn it into exciting web content that targets middle-aged women and entices them to take action - either set an appointment or buy product online. the web site is [[login to view URL]][1]. I want you to do a rewrite of the attached 2 documents into compelling web pages that will impact the target audience as described earlier. Our goals for copy should include: ? WIIFM (What's In It For Me from the visitor's perspective) - Make a bold statement, not about how wonderful your company is, but how your visitor will benefit from the experience of doing business with your company. ? Focus more on benefits than features ? Not too technical ? Speak in language that is directed toward the target audience - older ladies ? Include at least one call to action ? Identify the brand - What do you want to be remembered for? ? SEO friendly ? Of course proper grammar, punctuation and spelling Keep it technical enough to be impressive