Deliverable: Ad-copy for Emailer, declaring our store-open.
Brand: Atmosphere - The Outlet Store
Products available : Drapery, Bedlinen & Accessories
Messaging:
The outlet store is an expression of being young and quirky with an [login to view URL] is a store with a home-accessories that are put together with good design and multi purpose functionality.
We want the messaging and imagery to be exciting which would encourage them to visit the store at Bangalore. The messaging should be clear and direct as people need to know it’s a store for Home [login to view URL] target audience are located in the catchment area of the store and we want the email to drive footfalls at the [login to view URL] has to be to this effect.
You can use an aspect of ‘unboxing soon’ (that’s what we did on the entrance to the store, while renovations are underway (attached for your reference).This is an Emailer and we would work on the imagery. So, the copy has to be concise (less than 100 words) and captivating.