Balanced Scorecard coursework

Written coursework - 2,500 words Essay title “The Balanced Scorecard is a generic performance measurement model which needs to be tailored to individual organisational needs. You are required to critically discuss the generic model using examples” Students must remember that this essay title has been created to provide the opportunity for students to show their critical and analytical skills. Note: • You should NOT simply produce a descriptive essay, which describes the balanced scorecard. •You should examine the literature available and discuss why some organisations have chosen to use the BSC whilst other organisations have experienced problems. (do not include public sector organisations) • You should examine the literature available and discuss the problems of adapting the BSC to suit different organisations As part of this assessment you are required to use the following article: Wu, Hung-Yi. "Constructing a strategy map for banking institutions with key performance indicators of the balanced scorecard." Evaluation and program planning 35.3 (2012): 303-320. At least Merit Quality is needed. Marking guide: POSTGRADUATE MARKING GUIDE Class Criteria Distinction 70-100 Outstanding work showing a thorough understanding of the subject at factual and conceptual levels, including appreciation of the evidence for various interpretations of the material and the rationale behind differing approaches. Work should show considerable evidence of reading around the subject, critical thought and analysis. A wide range of academic sources should be used as the source of research. Work should be free from misunderstandings and from errors both of reasoning and of factual content. Work should not include irrelevant or ambiguous material. Communication skills should be of a very high order, as evidenced by well-planned and well-presented work. Work should be fully referenced using the Harvard referencing style and a bibliography produced.. Merit 60-69 Work should show a thorough understanding of the subject as taught with evidence of reading around the subject, critical thought and analysis. Work should show the ability to think flexibly across concepts and material derived from different approaches and interpretations. Work should be generally free from misunderstandings and errors both of reasoning and factual content; irrelevant or ambiguous material should neither be so significant nor so extensive as to affect the main thrust of a piece of work. There should be a high level of competence in communication skills, producing well-planned and presented work. A wide range of academic materials should be used as the sources of research and the Harvard reference system to be used throughout the work including bibliography.