Anna E. Profile

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$15 USD / jam

barcelona,

spain

$15 USD / jam

Saat ini 12:50 PM di sini

Bergabung November 6, 2019

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Anna E.

@annaespina

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$15 USD / jam

barcelona,

spain

$15 USD / jam

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Project Manager & Digital Strategist

I am a Digital Strategist, Project Manager and a full-time traveller from Barcelona. My experience has reached 6 years and, because of my passion for travel, I am expanding my career as a digital nomad. I worked on several projects in Europe, leading part of the digital marketing transformation for luxury, grocery, automotive, lifestyle and food brands. I worked as a freelance too for more than 3 years and I have a long experience in project management, leading small teams in different job positions. Areas of expertise: • Team Leadership and Mentoring • Budget Administration • Project Management • Brand Strategy • Social Media Expert • Analytic Capabilities • Advertising Creativity • Problem Solving • Quality Assurance

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Portofolio

At Audi, sustainable mobility is a very important issue. So as to take it into account everywhere, even in our mobile phones. That's why we created a Social Media campaign to present the Audi e-moji: The first electric car emoji.

To make that a reality we ask the Unicode Consortium, the organisation responsible for the emojis, to include an emoticon representing electric mobility. A simple request, but really necessary for the context in which we are.

https://www.change.org/p/unicode-consortium-un-coche-el%C3%A9ctrico-para-los-emojis?recruiter=984902112&recruited_by_id=fafe4110-a6e1-11e9-8f86-f123495c1f32&utm_source=share_petition&utm_medium=copylink&utm_campaign=petition_dashboard&use_react=false

Audi e-moji: The first electric car emoji

A Christmas Spot: https://www.youtube.com/watch?v=jWrawfNpi8U&feature=emb_title and a website encouraging parents to buy only 4 presents for their kids. The landing was sharable through whatsapp where parents could share with their relatives which 4 presents their kids wanted. The main objective was to raise awarness about the wasting the society does, linked with the arrival of the new Audi e-tron, the Audi's 100% fully electric car.

A shorter letter

http://greenvita.com/es/
https://verdecora.es/

Website projects management

Audi e-moji: The first electric car emoji

A shorter letter

Website projects management

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Pengalaman

Freelance

Sep 2019 - Sekarang

• Digital Marketing expert. I managed the social media strategy in Spain for fashion brands with more than 1 million followers such as Bimba y Lola and Krisbel&co.I developed digital strategies, including social media, website, display and POS aligned with the marketing strategy and its analysis. • Project and account management. I lead teams and managed content productions for more than 400k€, working alongside the creative team and the account executive team.

DDB

Jan 2017 - Sekarang

• Develop the social media strategy aligned with the marketing brand strategy. • Manage the content planning, tracking insights from customers and working for the clients’ objective. • Lead the relation with the client. • Develop recaps. Achievements. Most followed social media account in the Spanish car industry. Audi Spain was recognized as TOP 5 management of Social Media World Markets of Audi.

Zoom Digital Creative Agency

Jan 2016 - Jan 2017 (1 tahun)

• Lead the social media strategic plan for Decathlon and EAE Business School. • Develop the social media, website and CRM strategies based on the brand objectives. • Develop recaps. Work with the same tools mentioned before. Achievements. +5% in Sales from Social Media to the Decathlon e-commerce. 150k organic reach of the Live Graduation of the Students in EAE Business School.