Can packaging design

Status: Closed
Hadiah: £75
Entri Diterima: 33
Pemenang: kamrulhasanmurad

Winner

Deskripsi Kontes

A COMPETITION to design can packaging design for a drinks brand and its outer tray.

See examples of what I mean here:

1. https://fivestartrading-holland.eu/beverages/energy-drinks/red-bull-energy-the-blue-edition-12-x-025-liter-cans-nl/?lang=en

2. https://www.bol.com/nl/nl/p/coca-cola-cherry-slim-cans-24-x-330-ml-eu/9300000085676818/

We have 2 flavours in our range, so we need two separate can designs and a separate outer tray design for each flavour.

Our drinks are currently packaged in PET plastic bottles. Our flavours are:
Lemon & Lime - https://iofibrewater.co.uk/products/lemon-and-lime
Strawberry - https://iofibrewater.co.uk/products/strawberry

So I want can designs for each flavour in 250ml cans like used by Redbull. And I also want the tray designed for each flavour.

If you can submit your design ideas with a picture of the can next to the tray like this for each flavour, it will be best: https://m.media-amazon.com/images/I/91bIiRh9z2S._SL1500_.jpg

So, two design concepts/ideas: 1 for Lemon & Lime and 1 for Strawberry.

To see more about our brand, view our website: www.iofibrewater.co.uk and social media: https://www.instagram.com/iofibrewater/

We want vibrant, eye-catching packaging design that will catch the consumer's attention.

Right now, we have io in the centre of our packaging design with fruit embedded in the io. If you can incorporate this into your design, it would be good. We would also like to see original ideas.

Design considerations:
- Our product is a fibre water, so we put it in a clear plastic bottle so consumers can see the product is still clear water. In a can, consumers won't be able to see the product, so we want the design to give the consumer the idea that the product inside the can is clear water with no bits.

Evian has used a water-like blue in their packaging design which I think could work for us if we use a blue colour like this on our can to indicate inside the can is clear water.

Evian design: https://www.drinksupermarket.com/media/catalog/product/e/v/evian-sparkling-natural-mineral-water-330ml-can.jpg

Also, there can be a message on the can that makes it clear, like a prominent circle on the front of the can that says inside it:
"Perfectly clear
still water"

So, my main point is we want the design to indicate that the water is perfectly clear inside the can. This can be done by cleverly using colours and design or with text or a combination of both.

For an example of a circle with a message on a can design, here is an example:

https://tranquini.com/wp-content/uploads/2022/06/tq-sparkling-mixed-berries-product.png

There is also certain information we need on the front/face of the can.

20% of daily fibre
Naturally sourced
No added sugar
Prebiotic

The 20% of daily fibre should be the most prominent message on the can after the io logo.

I also want it to say "fibrewater" under the io on the can. The io should be the central feature of the design to attract attention.

Any questions let me know. I have attached our io logo but you can make it whatever colour you like and embed fruit in it if appropriate for your design.

We want a vibrant colourful packaging design, and it should show pictures of fruit on it. Here is ane example
https://thesecretnatureoffruit.com/wp-content/uploads/sites/2/2023/03/TSNOF-US-SodaRange-%E2%80%93-bb-1220x883.png

Any questions let me know. I look forward to seeing your idea.

Keahlian yang Disarankan

Winner

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“great thank”

mohsin251, United Kingdom.

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kamrulhasanmurad Bangladesh

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