Sagar M.

Adobe Certified Expert for Adobe Analytics - Architect & Adobe Audience Manager - Architect with 10 years of experience in driving digital success for Fortune 100 enterprises across industry verticals. Author of Adobe Launch Extension - Page Refresh that detects page refreshes then reports to Adobe Analytics & provides an opportunity to present a personalized message. Key Achievements : 1. Reduced avg time to purchase from 14 days to 2 days 2. 10X increase in conversion using personalized omnichannel offers 3. 158% revenue goals achieved for targeted abandonment & remarketing Success Stories : 1. Founded a dedicated agile Digital Center of Excellence to manage 40 eCommerce properties & 5k users with cross-functional partners & integrated marketing technology stack, to easily update, listen and respond to users’ journey across devices & platforms 2. Integrated 15+ data sources to accelerate partner campaign delivery by 66%, lowered cost per acquisition by 30% & create 360-degree view of customers resulting in campaign click through surged by 218% & online revenue boosted by 45% 3. Spearheaded migration plan from email blasts to targeted campaigns compounding open rates by 60% & click through rates by 25% "Sagar was able to unearth more value from our technology investments beyond Adobe" - CTO of Global Banking Conglomerate "Sagar's presentations of Digital Technology Architecture has both business & technology perspectives which is of huge help to drive confidence & adoption with the rest of the organization" - SVP of Marketing Platform at USA's largest medicare & medical insurance provider "Sagar is our Central Point of Contact for marketing platform strategy" - Director of IT at NA's largest automobile finance service provider Business Skills : 1. Digital Strategy 2. Cross Device Analytics 3. Technology Capabilities Mapping 4. Strategic Customer Segmentation 5. Data Privacy Audit 6. Yearly, Quarterly , Monthly Planning & Roadmap 7. Digital Costs Audit Technical Skills : 1. Adobe Experience Cloud - Integration across all solutions 2. Adobe Analytics 3. Adobe Audience Manager 4. Adobe Target 5. Adobe Campaign 6. Adobe Experience Manager 7. Marketo 8. Magento