Your website is just like a marketing or a support person to his clients. How well his performance, How well He represent his company, How smart He can solve the client needs, How He can assist them, How He can make a remarketing from them.
Think like it as a smartphone on your palm. What it can do?.
Give it a kick with an out-of-the-box way, don't be a common, be experimental, find another way, stall the current risks, more likely make it as it representing your self as everyone has different face and traits, so why can't be with your website?.
Take a deep minute about it, 'What you will do if you're a website?', a smart-one.
Okay, below are my self introductions, I'll try to stay short and simple.
I'm a PHP web developer, I'm not accurately memorize every syntax, as it can be find on the web and how to efficiently using it, so I have more concern to understand the concepts for a solution. As Physicist Neil deGrasse Tyson said on one of his interviews - Knowledge VS Thinking.