Founder and Consultant at TIME TO BE ([login to view URL])
A 15 year-practice in market research, opinion studies and consulting in marketing strategy, in France and abroad
Methods :
Qualitative studies (individual interviews, focus groups, on-line focus groups)
Quantitative studies (telephone, on-line, face to face)
Market research scope : strategic marketing, customer marketing and product marketing :
- Identify new markets, or a market potential (in volume and in value) to launch new products
- Assess customer satisfaction, measure image and reputation of an organization / brand
- Analyze the environment of a company, and its competitors (benchmark )
- Comprehend customer or prospect practices, behaviors, and expectations
- Understand reasons of customer attrition, develop a customer loyalty strategy
- Identify communication levers, pre and post-tests
- Study of a product’s marketing mix (concept / price tests, packaging, distribution), etc.