Roselaure S.

Marketing Plan for Cassie's Informatique Product: Goal: Increase brand awareness and drive online sales for the informatique product through an Integrated Marketing Communications (IMC) approach, leveraging Content Marketing, E-Commerce Marketing, and Social Media Marketing campaigns. 1. Integrated Marketing Communications (IMC) Strategy: - Develop a cohesive and consistent brand message across all marketing channels, including online and offline platforms. - Utilize a mix of advertising, public relations, direct marketing, and digital marketing to ensure a unified brand image and voice. - Monitor and track the performance of each marketing channel to optimize the overall campaign effectiveness. 2. Content Marketing Strategy: - Create high-quality and engaging content related to informatique, such as blog posts, videos, infographics, and tutorials. - Distribute the content across various online platforms, including the company website, social media channels, and industry forums. - Implement an SEO strategy to improve search engine visibility and drive organic traffic to the content. 3. E-Commerce Marketing Strategy: - Optimize the company website for user experience, mobile responsiveness, and fast loading times to facilitate online sales. - Implement retargeting campaigns to drive repeat purchases and increase customer lifetime value. - Offer promotions, discounts, and bundles to incentivize customers to make a purchase online. 4. Social Media Marketing Strategy: - Establish a strong presence on key social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. - Share informative and visually appealing content related to informatique to engage with the target audience. - Run targeted social media ads to reach potential customers based on demographics, interests, and online behavior