Heather L.

Heather Lyles Marketing is a small boutique marketing and advertising agency located in Orlando, Florida. We are geared towards small- to mid-sized businesses that do not have the need for in-house marketing staff and don’t have the budget or need for a full-fledged agency. We specialize in Pay Per Click, including crafting Google AdWords campaigns that drive conversions. Search engine marketing (SEM) is the lowest-hanging fruit in terms of consumers, and often times makes the most sense for businesses without a large marketing budget. Although we specialize in search marketing campaigns, we can also provide you with strong performing display (banner) ad campaigns, social media advertisements and remarketing. We also provide additional a la carte services, like content creation (blogging), copy writing, search engine optimization (SEO), website design and graphic design. If you are looking to add in elements of traditional marketing, we have the ability to negotiate and place your television, radio and print advertisements as well. Who We Have Worked With No matter how small you think your budget is, we have worked with it! Heather Lyles Marketing has experience with working for clients with a budget of only a couple hundred dollars per month to campaigns in excess of one million. The beauty of digital advertising is that it is not only effective but it can be optimized and is extremely budget-conscious. Search Engine Marketing (SEM) Ever see one of those ads that show up when you search for something on Google? Our Google AdWords certified staff will not only do in-depth keyword research for your campaign, but monitor and optimize it throughout its life, ensuring you’re getting the most conversions for your dollar. Social Media Ads Finding your target audience on platforms like Facebook has never been easier, thanks to all of the information that we volunteer about ourselves! Get your ads in front of those who will value what you’re offering. Display Advertising Gone are the days of placing banner ads across websites with little to no regard for relevancy! Our Google AdWords certified staff use contextual, behavioral, audience, remarketing and geographical targeting to get your banners in front of the right eyeballs when it matters. Online Radio Music streaming sites like Pandora and Spotify are a great way to not only tap into more niche markets compared to traditional radio, but it’s extremely cost-effective! Copy & Content Writing Have something to say but don’t quite have the words? Need fresh, keyword-rich content for your website to drive SEO? We’ll get to know your brand’s voice and make it heard! Traditional Media Does your demographic respond well to ads in the newspaper? Not only will we negotiate your radio, TV or print buy but we’ll produce & traffic the creative assets and reconcile your invoices as well!