Ionut A. Profile

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$35 USD / jam

crevedia,

romania

$35 USD / jam

Saat ini 2:08 PM di sini

Bergabung Oktober 3, 2016

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Ionut A.

@Atanasiu2001

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$35 USD / jam

crevedia,

romania

$35 USD / jam

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Tingkat Rekrut Ulang

Marketing Manager

Solid expertise in Brand Management, Trade Marketing, Retail Communications, marketing Strategy and Marketing Department Set-up acquired during 10 years career in multinational FMCG Company combined with 5 years of more entrepreneurial business experiences. Worked for Tobacco, Food industry (edible oil and bakery), Spices/Seasoning and Pharma/Dietary Supplements. Passionate for results and ensuring speed to market in the projects delivered: new launches, best national consumer promotions, innovations in product/concept, TTL communication campaigns, market entry. Creative and innovative thinker, develops structured growth strategies that are pragmatic, commercially and consumer oriented. Specialties: Consumer market analysis, market profitability, opportunities definition, distribution channels selection, strategy development, brand development, launch strategy and implementation guidance product and packaging, retail communications, trade marketing, and marketing department set-up.

Lihat semua Marketing Specialists in Romania

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Pengalaman

Vel Pitar

Jul 2014 - Sekarang

Market knowledge - estimating bakery market volumes, value, new opportunities, competitor intelligence. Retail Audit study, sales reps census for traditional trade. Business opportunities - business cases for expansion, preferred supplier contracts, refurbishment of trade marketing items. Trade marketing - in-store merchandising and BTL promotions, manage 7 direct reports Consumer studies - segmentation research, category management, shopper motivation study and video observation.

Bulgartabac

Mei 2013 - Mei 2014 (1 tahun)

Developed a portfolio of 6 new modern brands for the international markets Lead or support the international expansion plans, business cases for 7 new European markets Set-up new ways of working within the marketing department as well as interdepartmental processes Product development, set-up strategic innovation pipeline and run innovation projects Set-up a partner advertising agency to provide top quality creative output for ad campaigns

Bunge

Sep 2012 - Mei 2013 (8 bulan, 1 hari)

Responsible for the marketing strategy and implementation for the edible oil business (Floriol, Unisol brands) Development of projects to support the business in times of hardship – promotions, ATL/BTL.