Aarti B.

Experienced Paid Performance Specialist with 8+ years of expertise in Strategic Social Media Marketing and Advertising, driving growth and revenue for both B2B and B2C SMBs in India and New Zealand. Proficient in Meta, LinkedIn, TikTok, Pinterest, Reddit, and more, I excel in crafting and optimising ROI-focused paid campaigns. As a data-driven marketer, I specialise in advanced A/B testing, precise audience segmentation, persuasive ad copywriting, and conversion rate optimisation, all while employing cutting-edge tools like Meta Business Suite and LookerStudio for granular performance monitoring and insightful reporting. My commitment to staying at the forefront of digital marketing trends ensures I deliver innovative strategies for exceptional results. With a Master's degree in Business and Management complemented by a Bachelor's degree in Journalism (Mass Communication), I bring a well-rounded skill set to the table, poised to provide holistic marketing solutions tailored to your business. What I can deliver: Strategic Social Media Marketing and Advertising ROI-Focused Paid Campaigns Advanced A/B Testing and Optimisation Precise Audience Segmentation Persuasive Ad Copywriting Conversion Rate Optimisation Granular Performance Monitoring with Meta Business Suite and LookerStudio Innovative Digital Marketing Strategies for Exceptional Results