hi, that's interesting stuff jewellery for indian diaspora. but IMHO, its abad strategy to spr3ad our social media marketing efforts to thin by including all the available platforms.
like i have previously worked for an ecommerce company who was selling jewellery to Indians living in gulf, us, uk etc. but its always beneficial to focus on select few platforms and put in all efforts. like twitter, google+, Pinterest for your jewellery are least useful and are time wasters. snapchat is mostly used by teens for adult talks. so we must know where to invest our focus.
IMHO we must focus on Facebook and Instagram and grow our followership over here first, and also if your budget allows , we shall also use paid ad campaigns to boost our audience reach.
what do you say?
PS: we do storified social media marketing campaigns but need a solid understanding first before prescribing anything. will wait.
Best, Gaurav