Please find the design brief for the animated video (Please note that instead of a continuous animated video we want to have this animation in parts where the user will be taken to next part only if they click a particular call to action button, see how it works sections below the main banner on [login to view URL] for reference)
Requirement: With this video we want to explain the process that we follow while listing a second-hand item on our platform. This, in turn, is expected to strengthen the trust and reliability factor for the brand. Process:
1. We only buy those second-hand products that pass through our strict quality check process, For e.g. we would not pick a dining chair with a leg broken or sofa with stains that cannot be cleaned.
2. Second, we carefully inspect all the irregularities that need to be fixed. Then we follow a set of procedure respective to the item category and try to make the product as good as the new one. For Eg. In case of Sofa category we clean, disinfect and polish all the items.
3. Third, to ensure that what you see on the platform is what you get at home, we carry out a detailed photoshoot of the product and clearly mention the irregularities with accompanying images on our product page.
4. Last the item is packed and stored in a way that prevents further wear and tear. When the order comes we deliver the same quality product that we promised.
Rough Script: (Animation in parts, not a continuous video)
1. Different types of furniture coming in, after Zefo’s filtering process only one product (let's assume sofa) passes through (Attached Image_1)
2. Magnifying glass checking again for any irregularities. A Magnifying glass is replaced by a process checklist (Cleaned, Disinfected and polished). Every step gets checked after the process is complete. We can show Cleaned with bubbles cleaning the product, Disinfected with Spray, and Polished with increased brightness and changed colours (or star sort of thing) (Attached Image_2,3)
3. Next step is the photoshoot. The Product is still at the centre and the background changes to a studio with 4 cameras, at each corner, clicking photographs. The product takes a 360* turn to show that every part is covered. (Attached Image_4)
4. Next step is cataloguing and listing the product on our platform. For this, the cameras go away and laptop screen comes in front of the product showing it as a listed product with Buy now button. (Attached Image_5)
5. After Clicking "Buy now" the screen goes away and the product background changes to that of warehouse/studio and where the product is getting packed. (Attached Image_6)
6. Next, for delivery, the same packed product is loaded in the truck. After 48-hour timer animation the same product in shown in the living room with a person relaxing on this sofa. (Attached Image_7,8)
One the illustration/video style that I liked is : [login to view URL]
Also, we will not require any voiceover. It will only be the animation with supporting text. Let me know if you have any further questions and please share a rough illustration style (matching dropbox style) before we start the project
Hello,
We are Shroom Studios specializing in Animation, Vfx and Advertising. We have a pool of some really wonderful and talented artists for 3d Production.
After learning about your project, I'm confident that our team can deliver fantastic results on time and within budget
If you have any question please message me !!
Looking Forward to work with you.
Regards,
Shroom Studios