Hey there,
I do read articles on Moz and I follow that for best practices. As for the author of post, Richard Foulkes is a really good and I do support his view on how the SEO can ruin your ranking if not done properly.
For that I have created a Pre migration and Site clone SEO checklist which is similar to what all Rich has mentioned.
My name is Sam, I hold Master's in Computer Science from DePaul University, Chicago and have been doing SEO and Marketing with my small team ever since I left my job at CDW, Madison. I have worked with clients and companies including Sears, Target, punch stock, tire rack, NASDAQ and Harley Davidson.
If you'd like we can discuss further over Skype call where you can interview me as well.
Looking forward to hearing back from you.
Thanks & regards,