1. Illustrate the growth path of a company, which begins with a single product, innovate due to demand a new version of the same product, and then diversify with a related product, and an unrelated product. You must illustrate the path in the Ansoff’s opportunity matrix. Provide explanation to justify your illustration. Make logical assumptions if needed.
2. How do the concepts of Corporate, Business Level, and Operational strategies may differ in the two categories?
3. Critically review the issue of “The risk of investment” in the two categories and suggest key measure to manage risks
4. Do you advise a “Dog” in the BCG matrix to diversify, explain