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Deskripsi Proyek

you are required to prepare a marketing plan for an organisation(P&G or Unilever). Students must at the group level discuss and choose to use one of the organisations from those used by group members for their assignment 1 to prepare a marketing plan for the assignment 2. The marketing plan will be developed during the course of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text. The Marketing Plan must be presented in Report Format using Harvard Referencing Style and include an Executive Summary along with a Table of Contents. (Please see textbook for guidance regarding a marketing plan format.)

additional information:

(Assignment ) is designed to evaluate students on the entire holistic aspect of marketing management practices. The assignment will focus on formulating a marketing plan based on a choice company.

Length of report: 2,000 – 2,500 words

font : times new roman

font size:12

line spacing 1.5

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