Create Web Copy From Product Specs

We have an e-commerce website being designed and need to generate both (a) unique META tag keywords for each product, and (b) short product descriptions for about 320 products in total (+/-15%). Each description is to be between 50-300 well-crafted, motivating words. Specific emphasis on:

* headlines,

* lead sentences, and

* closing calls-to-action (subtly motivate to "buy-now")

. The copy writing objective is to create short, punchy, and evoke "lifestyle" for the North American marketplace (i.e. boating fun and lifestyle enhancement). Also, it is

**very important** to naturally work in as many keywords as possible. This project also includes approximately 15-25 section index pages of between 150-400 words each (i.e. "Mercury Mercruiser Sterndrives" or "Yamaha 2 Stroke Midrange Series"). This is the final phase of the project to be done after the product descriptions are completed (*i.e - the section products will dictate the copy for the section headers - all in the same general theme*). Final output is to be submitted in MS-EXCEL format. The product lines can be reviewed at the respective websites for our suppliers - Mercury (review "all" products at [url removed, login to view] & Yamaha outboard engine products only (Outboard engines basic product information available at [url removed, login to view] Please note - almost all "source information" for this copywriting task is "already available". We DO NOT NEED the product specification tables, image(s) or page designs for any of these products - just the META keyword list and the re-worked copy for each product. In most cases, this will only require minimal reworking of the product manufacturer's descriptions. The shortlisted candidates may be required to submit 2-3 examples for this project and also to reference several successful projects of similar or greater caliber.

## Deliverables

1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done.

2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables):

a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment.

b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request.

3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement).

## Platform

Text entered into MS Excel Spreadsheet.

**Creativity** - the platform of the mind - is all that is required. Knowledge of web copywriting and search engine placement guidleines a definate asset.

PHP

ID Proyek: #3917285

Tentang proyek