Here's my elevator pitch:
I'm a tee shirt and jeans kind of girl. No matter if I'm lounging at home with my kids or going out for a cocktail, I can dress my tee shirt and jeans up or down. After I had my first baby, I had no idea what a constant struggle it was going to be to be a full time working mom and also breastfeeding and pumping. I had to stare at my clothes everyday and try to be strategic in what I was going to wear in order to be able to discretely pump or breastfeed during the day. All I really wanted was to wear a normal tee shirt that didn't have a weird flap across the front, side access holes, zippers on the front of my shirt, etc. This lead me to develop my tee shirt that looks 100% like a day to day t-shirt with hidden snaps that are integrated into the shoulder seams. I've named the t-shirt Tastee. The name was developed from the urban dictionary definition of, " If you're a female, a Tastee is another female friend that is particularly down for anything. She is one of your most fun, care-free and spontaneous friends." It's also a double meaning of a t-shirt and also that it's a breastfeeding t-shirt.