SEO research

We are opening a medical clinic to offer IV drip therapy (hydration and vitamin infusions via intravenous "IV" therapy) and Injections (vitamins such as B-complex, B12) and I need to decide on what domain/company name and keywords will help us break into this market. WE DO NOT YET HAVE a website or business name for this clinic. Before we decide on that, I am looking for SEO strategy to help determine these names. The project is to research competitors, keywords and advise on a name, domain, keywords etc in order to develop a marketing strategy. PRIMARY GOAL FOR THIS PROJECT: 1) Determine a competitive name for the business and purchase a domain. - Research competition. - Does the primary keyword(s) need to be a part of the business/domain name? - keyword(s), topics and content to target - initial suggestions for SEO/launch to break-in to this market OTHER GOAL(S) FOR THIS PROJECT: 2) Develop an initial marketing/SEO strategy so that we may develop and launch a landing page (website) - a separate project will be created to develop a website/landing page - The research from this project will be compiled into a strategic guide for our initial marketing/SEO strategy which will be incorporated into the website development - to include suggestions for marketing/platforms/email/pricing offer campaign(s) COMPETITORS (Focusing on the surrounding 25 mile radius): The Hydration Room (Newport Beach, CA and several other local locations): [login to view URL] Boost Hydration (Costa Mesa, CA): [login to view URL] IV for Life (Newport Beach, CA): [login to view URL] LIV Hydrated (Costa Mesa, CA): [login to view URL] Rally IV (mobile - they come to you serving Orange County, CA): [login to view URL] My IV Therapy (Costa Mesa, CA): [login to view URL] Drip Doctors (mobile - they come to you serving Orange County, CA) [login to view URL] WHAT MAKES US UNIQUE/OUR COMPETITIVE ADVANTAGE: 1) Experience. Through our existing medical office ([login to view URL]), we are the longest-standing IV Drip Therapy provider in our area. 2) Quality. Each of our IV's have been carefully designed by our physicians to include the highest quality ingredients. Our IV"s are free of preservatives and allergens found in many standard preparations offered elsewhere. Each ingredient is sourced and manufactured for us by expert pharmacists in a state-of-the-art facility. Our Experience and Quality ingredients guarantees the highest efficacy in each Vitamin Drip. 3) Evidence-Based. Our Vitamin Drips are the result years of development based on highest standards of medical research. Offering the best of standard and alternative medicine, our physicians regularly participate in ongoing research and publish their findings in peer-reviewed journals. 4) Care. Our team believes that life matters, and where care happens, health happens. We are committed to helping our patients experience life-changing results.