When it comes to SEO - EVERY company out there claims to be white hat, claims to be able to get you to the top of Google, and yet 9/10 of these companies will never get you anywhere close. My major search term has over 100,000 monthly searches globally. This isn't a niche market or a localized business, this is Global.
Any SEO company that wants my businesses will be required to provide at least 2-3 referrals of clients you are currently ranking in position #1/2 for a MAJOR competitive term (60,000 monthly searches or higher). I will speak with these business owners and verify that you indeed have done the work you claimed (because anyone these days can take credit for the work of someone else online). If you cannot provide me these referrals during my interview process with you, you will not be considered for the job. Period.
Your proposal must be for your MONTHLY SERVICE FEES for ongoing SEO efforts. In your proposal you will lay out your strategy for how to get my site back to position 1, and your estimates on how long it would take to achieve this position. I know enough about SEO that I can pick out a beginner vs a pro based on strategy.
The Job: Rank My Site #1 on Google/Bing for "LED Grow Lights", and "LED Grow Light" (more terms after these two are ranking).
Site: [login to view URL]
Background: Founded in 2009, this domain has seen position #1/2 on Google and Bing for major search terms "LED Grow Lights" and "LED Grow Light" during the years of 2011-2013.
A penalty in 2013 for unnatural link-building (a competitor did a major black hat attack against the site) lead the site to be removed from organic listings on Google and put in their "sandbox". A specialist was hired who disavowed all negative links and submitted our reconsideration request with Google. About 2 years after the penalty was lifted, the site returned to organic rankings (between position 30-40 for major terms).
The site was left stagnant for several years and then in May of this year it underwent a facelift with a massive new amount of content. The on-site optimization was done as the site was built, and after the site was published our rankings have been steadily improving (on some words making massive jumps). A new wordpress site is presently in development (current is Shopify), with a much more modern, responsive and engaging layout. It should be ready in a few weeks.
I have a massive backlink profile already (we don't need quantity links, ONLY Quality PR5+ from now on in relevant industries), the link profile has been cleaned up on both Google and Bing, and crawl errors have been minimized on both engines (under 10). I have social media accounts for Facebook, Youtube, Google Plus and Twitter. I have a blog section we just added to the site (that needs its first blog). Outside of this I now need a reputable, white-hat company to manage my ongoing SEO efforts to get me back position #1. Will that be you?