PPC Expert.
My process are as follows;
Firstly, I talk to the client to understand what they are trying to market or go through their website. These let's me know four things which are;
I) The Value Proposition
ii) The Target Audience/Market
iii) The Marketing Objectives
iv) The Key Performance Indicators
These will give me a very good idea as to the kind of campaign that is needed and how best to go about it.
Secondly, I conduct a keyword research to see if the client's products/services are well searched in the Target location, garner reasonable keywords that are conversion intent driven with high relevance and the estimated CPC of each keyword.
Thirdly, I use these keywords to setup a search campaign, maximising conversions as bid settings. Then I create the adgroups, putting similar keywords/products in the same adgroup so as to avoid mismatch between ads and keywords, then I go ahead to create ads. Also, I add sitelinks to promote other aspects of the client(s) website, location, calls, etc. I also setup conversion tracking and remarketing.
Also, depending on the objective, I can setup display campaign, Video (YouTube campaign), Dynamic Ads campaign or Google Shopping for shopping campaigns.
I go through the accounts everyday to monitor how each campaign, adgroups and keywords are doing, see the best ads, check the Search Term Reports to see which keywords are bringing the right traffic and add negative keywords, check the auction reports to see how well we are performing against other bidders in the same category, etc.
I also send weekly reports of the marketing objectives, state what has been achieved and how it can be improved. etc
I am a Certified Google AdWords Specialist with over 4 years experience and I believe I can help your company achieve great things with my expertise. Do chat me up so we can talk extensively and start this soon. Thank you.