Marketing Specialist

Job Overview: The Marketing Specialist is responsible for executing day-to-day marketing efforts based on preexisting marketing and social media plans. As a Marketing Specialist, you will be responsible for the entire lifecycle of marketing initiatives for IAB's target audience segments. This includes strategic and campaign marketing planning and development, tactical implementation & execution, ongoing review and updates, and performance documentation & reporting. Work Hours: 5 hours per week Responsibilities: * Research and choose the best software and tools to achieve IAB's unique marketing goals. * Plan and execute all web, SEO/SEM, email, social media, and CRM-based marketing campaigns. * Monitor progress and success of marketing efforts and adjust strategy accordingly. * Working with Operations Coordinator to build and keep timeline for marketing tasks. * Generate marketing performance reports regularly for management. * Build attribution marketing infrastructure to automate results-driven marketing. * Stay abreast of and continually evaluate emerging digital marketing technologies. * Qualifications: * Bachelor's degree in Marketing, Advertising, or equivalent field. * 2-3 years experience in Digital Marketing. * Expert at Attribution Marketing. * Experience using Google Analytics, AdWords, and/or similar marketing tools. * Experience using email marketing software like MailChimp or Constant Contact. * Excellent communication, creativity, problem solving, and analytical skills. * Willing to take initiative to improve strategy. * Data visualization experience a plus.