I need some help with internet marketing.I am looking for experienced help with ongoing business marketing, internet marketing and SMO. (not just SEO or website marketing)
I have a small (10 room) Caribbean hotel. With such a small property and limited season, my marketing budget is also quite limited.
I need a viable and affordable plan for year round marketing development and implementation.
Truthfully, I know more about what I am trying to achieve and what I don't want than what I need and how to best get there. below are some of my general ideas to give guidance to what I am looking for.
I am trying to develop an overall marketing plan as well as raise the internet profile and search ranking of my hotel and it's website. Right now, bookings are down year over year and I do not have an effective marketing plan in place.
90% of bookings that I do get right now come through sites like Expedia and Booking.com.
I don't want a one off SEO review and website tweaks and then nothing. I have tried that and found it to be a waste of time and money.
I have also found that most marketers chase new money. They are all over the project in the beginning then slack off but keep billing monthly once they have the account.
I have also found that I end up doing a lot of the work.... and still paying the bill. Whereas I expect to be involved, I am not a marketer and need someone who has actual good ideas of their own, not someone who wait for me to come up with ideas and then implements them.
I think that what I am looking for is someone who will help me develop a multifaceted marketing plan including google AdWords, Facebook etc. This person should be dynamic and have the energy to treat every month like I am a new client. They should have good or great ideas to promote my hotel..... not just it's website.
I am looking for metrics that will gauge actual tangible results. much of this internet marketing seems like throwing money into the wind and hoping.
If you have a proven track record, great ideas, and are are able to work in the long term to build a solid marketing program then please contact me.
If you are seeking just to do SEO, please don't. my just mail box is already full of that stuff everyday.