Shaping the Queskr Brand

Our vision in Queskr is to become the leading infrastructure and application provider for social Q&A. Our mission is to connect individuals, communities and brands by providing the means to efficiently ask questions and understand the answers. Check out [login to view URL] for more info (e.g. intro video). An "alpha" version of the Android App can be downloaded from Google Play (link can be found in [login to view URL]). We are looking to hire a freelance creative leader/team to assist in shaping the Queskr brand prior to its launch, planned for Q1Y17. The work would include creative concept creation, copywriting and art design to support the creative concept. Scope of work: - Overview of the creative concept - Brand slogan/headline for the Queskr brand. Brand name is not to be changed. - Brand description for the Queskr brand - Mobile app slogan/headline for the Queskr mobile apps (Android & IOS) - Mobile app description for the Queskr mobile apps (Android & IOS) - Note: Currently used slogans/headlines can be re-used as part of the new creative concept with or without changes/adjustments, if no better ones are found. - Brand guidelines, similar to those of Whatsapp ([login to view URL]) and Facebook ([login to view URL]), including all required assets. Logo-related and Logo-based assets should be derived from the current Logo. Minor Logo changes can be suggested. - Suggested content and design changes to the current landing page ([login to view URL]) in order to align with the creative concept and brand guidelines - Suggested design changes to the Queskr Android App in order to align with the creative concept and brand guidelines. Please ignore Google Play graphics (outdated) and only relate to the graphics in the actual Android app. - Slogan/headline/call to action for two digital ads - Optional (if a mobile UI/UX professional is part of the creative team): Suggested UI/UX changes to the Queskr Android App that align with the creative concept and are in conjunction with common UI/UX concepts used by leading social media channels (Facebook, Twitter, Whatsapp, Instagram, Pinterest, etc …). - Please expect several meetings with the Queskr team as part of working on and approving the deliverables. Please detail the total estimated effort (in hours) as well as the estimated effort for each of the above lines. NOTICE: access to an Android mobile device is required to be able to complete the above scope of work.