Hello - I am definitely intrigued. I looked at the site and watched the video; I like the concept, but as you note, you need a more fully realized branding strategy. I would love to help you round out your brand in anticipation of the launch. My approach to marketing & writing is based upon taking chances as far as being ultra creative and ultimately making a significant impact on that moment in a person's life! You have to be smart about how you utilize images, words and video; screen space is a precious commodity not to be wasted. You can actually check out my overall style and tone at scribassist.com.
A little on my background...I have spent the past ten years in sales and marketing for a construction/realty company. Additionally, since 2011 I have been working in a freelance/consulting capacity. Through my company, I've helped businesses and start-ups negotiate the nuances of online marketing and branding. When working for the construction firm, I increased revenue within my first year there by nearly 200 percent through a variety of online venues.
I've developed website material for a multitude of industries from art, to law, to health care, to name a few. I basically spend my days in front of my computer ensuring that the online strategies I've employed are in fact working. If they don't show results, then I am not doing my job.
I look forward to hearing from you!
Best,
Anne