My project theme is: Happiness
Revolving around the statement "happiness is like your DNA"
because it is different between each person and the other. Everyone has their own kind of happiness just like they have their own kind of DNA.
I need a full campaign, advertisements, billboards, logo, website, TVC.. the whole thing
The concept is promoting a foundation for the unprivileged in Dubai. The foundation is called "Happy foundation" where people donate to this NGO and every year an unprivileged person each has one wish that can be granted and funded by us, depending on what it is that makes THEM happy. Maybe a ticket to their home country or 10 sessions in an art school