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Analysis of offline mktg activies

Hi there,

Our company's marketing department has not been spending the budgets properly in the past. The budgets do no reflect in direct sales.

I work in the ecommerce dept so it's not my domain to ask them about performance.

I want someone who can help me create a strong link of past offline marketing performance for my online future spends, for maybe a learning perspective of understanding the business as I have recently joined.

But I need a hardcore KPI skeleton sheet structure that I can send to offline marketing team and ask them to fill out the data on a campaign to campaign level basis. Since they suck at measuring success of offline mktg activities, I'm pretty sure they won't be able to fill out the sheet to justify their spends in the past.

The marketing dept just talks about branding, awareness, work of mouth etc. In your presentation/model, you need to clearly show that all marketing efforts are mainly done for generating sales for small-mid sized businesses and hence all mktg activities should translate into sales.

We also have store visits data on a per month basis at store by store basis. Also remember, that with this report I want to put a lot of pressure on marketing to provide justification for all budget spend in the last year and then based on that data, provide budget for next year

Keahlian: Google Analytics, Business Analytics, Brand Marketing, Data Analytics

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Tentang Pemberi kerja:
( 6 ulasan ) KARACHI, Pakistan

ID Proyek: #24609801

14 freelancer menawar dengan rata-rata $539 untuk pekerjaan ini

zxware1

Hi there, This sounds like a very interesting and at the same time sophisticated project. I am experienced PPC specialist with years of experience in working with large retail clients so offline to online, ROPO, store Lebih banyak

$500 USD dalam 7 hari
(6 Ulasan)
2.8
lukalazovic10

Hi, I am full stack developer, but eventhough I am developer I have a lot of experience in work with Google Analytics and Data Analytics, so I can help you in making report with which you will put on pressure to your m Lebih banyak

$750 USD dalam 10 hari
(0 Ulasan)
0.0
expertswriting45

I will be happy to help you out, have vast experience in the area of research. Let us discuss the project in more details at the chat portal..

$500 USD dalam 7 hari
(0 Ulasan)
0.0
RamakanthRao143

Dear Sir, I can understand your situation specifically. Being a hardcore marketing Professional I can take up the task of setting up the processes through micro KPI such that the business can take the auto sales model Lebih banyak

$722 USD dalam 180 hari
(0 Ulasan)
0.0
fawaz99

Perhaps we shall connect online to explore the data you have and how can we use them to highlight your proposal for the marketing department. I can help you with my business and analytics Background Relevant Skills Lebih banyak

$556 USD dalam 10 hari
(0 Ulasan)
0.0
angecuizon

One of the natures of my current job is to make sure that our budget is maximized. Since I handle product management, I also have the authority to approve or disapprove marketing proposals especially those with needed Lebih banyak

$600 USD dalam 7 hari
(0 Ulasan)
0.0
mdshemul5680

Hello sir I am a Professional SEO expert in Bangladesh. I have 4 years of experience in the Seo. I have the qualities of an excellent SEO in keyword research, On Page, Off Page, backlink specialist.I have gained how to Lebih banyak

$500 USD dalam 7 hari
(0 Ulasan)
0.0
$556 USD dalam 10 hari
(0 Ulasan)
0.0
shreya036

Hi, In response to the project description, it clearly defines the requirement of the implementation of defined budget allocation and its effective use to generate sales. Offline marketing defines the on-ground connec Lebih banyak

$520 USD dalam 6 hari
(0 Ulasan)
0.0
misko20

15+years of experience...

$644 USD dalam 6 hari
(0 Ulasan)
0.0
igor137

Dear client, I have 5+ years of experience in brand management in world known brands and have created several template off marketing activities. I have numerous times proven that am able to collect and verify informat Lebih banyak

$500 USD dalam 7 hari
(0 Ulasan)
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kajay519

I have a graduate degree in Management (mba) . I have around 14 years of experience in various stages of Marketing. I have experience in working with fortune 500 companies, startups and consulting Relevant Skills and Lebih banyak

$444 USD dalam 10 hari
(0 Ulasan)
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MarcoRossWork

Dear Client, I am a Data Scientist with experience in Data Analysis, Machine Learning and Data Visualization. I usually work for several clients in different industry. I have experience Media agency, Digital and Marke Lebih banyak

$500 USD dalam 7 hari
(0 Ulasan)
0.0
juavasqu

I am an industrial engineer, strategic marketing specialist and master in digital marketing with 8 years as a marketing coordinator or analyst in executive environments of large companies. I have relevant skills in th Lebih banyak

$250 USD dalam 7 hari
(0 Ulasan)
0.0