I see it all the time, clients come to me confused about what their Facebook advertiser was even doing. Sometimes their ads are working, sometimes they are not. But the client does not know what’s working, why and even worse, what the people they were paying to “manage the account” were even doing. Are they planning? Are they testing? Do they stay on top of current Facebook trends that can be having an impact on your ads performance? Are they gaining valuable insights that can be used to guide marketing efforts?
I take a data science approach to Facebook advertising. Not only will you have ads that work, but you will know why they are working. Using ad performance in conjunction with Facebook analytics, I gain important insights into what converts. I will also help analyze and determine customer lifetime value and establish target customer acquisition costs to help you better determine your business objectives.
Who Am I?
I’m an MBA graduate, data analyst, digital marker, and owner of two online businesses (Amazon FBA and Facebook advertising service). I help business owners maximize ROI with Facebook/Instagram and chatbot marketing.
I have 7+ years working with data analysis. My intro into data analysis was while working as a Tech Data Specialist for the DOD. It was out of this that I was able to transition my skills with data analytics, process and systems management into Facebook advertising to start my own business and replace my day job salary in under a year. I no