We are seeking a talented and experienced Digital Advertising Media Buyer to join our team. As the Digital Advertising Media Buyer, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Pinterest Ads. Your expertise in these platforms will be crucial in driving targeted traffic, increasing brand awareness, and maximizing conversions. You will collaborate with cross-functional teams to ensure effective campaign execution and achieve marketing objectives.
Responsibilities:
1. Develop and execute digital advertising strategies across multiple platforms, including Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Pinterest Ads.
2. Conduct market research and analysis to identify target audiences, competitor landscape, and industry trends.
3. Collaborate with the marketing team to define campaign goals, budgets, and KPIs.
4. Create and manage advertising campaigns, including campaign setup, targeting, budget allocation, and ad creative development.
5. Monitor campaign performance, analyze data, and optimize campaigns to maximize ROI and achieve marketing objectives.
6. Conduct A/B testing and implement data-driven optimizations to improve campaign performance and conversion rates.
7. Stay updated with the latest trends, features, and best practices in digital advertising platforms.
8. Generate regular reports and provide insights on campaign performance, highlighting successes, challenges, and recommendations for improvement.
9. Collaborate with the creative team to develop compelling ad creatives that align with brand guidelines and drive engagement.
10. Work closely with cross-functional teams, including marketing, analytics, and design, to ensure seamless campaign execution and alignment with overall marketing strategies.
11. Stay informed about industry changes, regulations, and compliance guidelines related to digital advertising.
Requirements:
- Bachelor's degree in marketing, advertising, or a related field.
- Proven experience as a Digital Advertising Media Buyer or similar role, with a focus on Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Pinterest Ads.
- Strong knowledge and hands-on experience in managing campaigns on the aforementioned platforms.
- Proficiency in campaign setup, optimization, and budget management within each platform.
- Ability to analyze data, generate insights, and make data-driven decisions to improve campaign performance.
- Familiarity with A/B testing methodologies and implementation.
- Excellent understanding of digital advertising metrics, such as CTR, CPC, ROAS, and conversion rates.
- Strong analytical and problem-solving skills to identify campaign optimization opportunities.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously.
- Ability to adapt quickly to changes in the digital advertising landscape and platforms.
- Experience with advertising tools and platforms, such as Google Ads Editor, Facebook Ads Manager, and Pinterest Ads Manager.
- Knowledge of SEO and landing page optimization is a plus.
If you are passionate about digital advertising, have a strong understanding of the mentioned platforms, and can drive successful campaigns, we invite you to join our team as a Digital Advertising Media Buyer. Apply now and help us achieve our marketing goals through effective and targeted digital advertising strategies!