Mainly focus on these two points:
- What is Hitachi's Entry Strategy
--> Examples of this in UK and abroad
- How did Hitachi apply the OLI framework when expanding their business abroad
Hitachi (株式会社日立製作所 that is Kabushiki-gaisha Hitachi Seisakusho, or the Sun-Rise company) is a Japanese engineering and electronics conglomerate, and operates large scale business segments in Information & Telecommunication Systems, Social Infrastructure, High Functional Materials & Components, Financial Services, Power Systems, Electronic Systems & Equipment, Automotive Systems, Railway & Urban Systems, Digital Media & Consumer Products, Construction Machinery, and Other Components & Systems. Therefore, as well as consumer electronics, it builds nuclear power stations and trains.
Hitachi ranks 38th in the 2012 Fortune 500, and it is amongst the world's top 100 Transnational Corporations. While the Japanese economy has slowed in recent decades, Hitachi has remained a global leader in technology, innovation and value-added manufacturing. It has invested in high tech manufacturing in Europe and particularly in the UK, and the prospect of Brexit is a challenge to its international strategy in Europe.
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