Create presentation about site performance and conversion rates in e-commerce

(Same formatted description in Word format also attached)

I need a presentation about relation between response time in a e-commerce site and revenue (conversion rate). The idea is to help to assign a budget focused on structural changes and explain to executives why is so important to optimize site and mobile performance. It is important to try to give clear arguments and numbers about how much to expect of return based on other retail cases (public info) or other performance studies.

Some links to help (some are old, so not really valid, but can help with the format of info that we need to grab)

- [login to view URL]

- [login to view URL]

- [login to view URL]

Expected Output:

- From 4 to 10 slides in Google Presentation format

- Good content: Content is more important than presentation layout!

- Scratch of work: List of websites, PDFs or presentations used to build the main presentation.

Other requirements:

- Need to provide data with clear and public sources only (don't use any number without providing clear source)

- Try to give numbers and clear metrics (example: response time, time to interact, time ro first byte page size, convertion rate), not opinion based info.

- Only up-to-date sources (don't use any number older than 2016)

- Mobile share of visits is growing a lot: need to provide info about mobile too.

- SEO and relation between response time and organic search results.

- Use references only from retail commerce websites, CDNs (such as Akamai, Incapsula... others), solution providers or consulting company. Comparable references:

○ [login to view URL] (US)

○ Ebay (US)

○ Walmart (worldwild)

○ Taobao (Asia)

○ Alibaba (Asia)

○ B2W (Brasil)

○ Netshoes (Brasil)

○ Cdiscount (Europe)

○ Or other remarkable retailer.

Keahlian: Article Writing, eCommerce, Powerpoint, Retail Sales, Optimasi Mesin Pencari

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Tentang Pemberi kerja:
( 2 ulasan ) Sao Paulo, Brazil

ID Proyek: #17916624

Diberikan kepada:


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